Facebook’s Festive Playbook Lays Out Consumer Trends For Businesses To Shine This Diwali

Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond

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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.

The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.

“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now

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Zoom is releasing a new tool to let paid users charge for admission to online events like conferences or fitness classes



Eric S. Yuan standing in front of a sign: Eric Yuan, CEO of Zoom Video Communications takes part in a bell ringing ceremony at the NASDAQ MarketSite in New York Reuters


© Provided by Business Insider
Eric Yuan, CEO of Zoom Video Communications takes part in a bell ringing ceremony at the NASDAQ MarketSite in New York Reuters

  • Zoom is introducing OnZoom, a new way to host events — free and paid — using the popular videoconferencing tool.
  • Zoom has come to be used to host all kinds of events amid the pandemic, from board meetings and conferences to fitness classes and concerts. The new OnZoom platform includes the ability to charge for tickets, as well as a directory of public event listings.
  • Zoom is also launching a new kind of app integration, called a Zapp, that can bring information from productivity tools like Dropbox, Slack, or Asana directly into a video chat.
  • Facebook launched its own features for paid videoconferencing events over the summer.
  • Visit Business Insider’s homepage for more stories.

As the pandemic drags on, Zoom is releasing a

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The Future of the Market is Up In the Air, Merxwire Enhances Online Ads for Retail Industry to Meet Challenges

TAIPEI, TAIWAN / ACCESSWIRE / October 14, 2020 / From October to Christmas, the global retail industry will usher in the shopping season. Department stores and shopping malls have introduced discounts to promote business demand and the growth of advertising and marketing performance. Merxwire’s online advertising services have enhanced customers’ sales competitiveness.

The global retail industry is about to enter the peak shopping season in October, and many department stores have begun to implement annual sales, and shopping malls also provide discounts to consumers. Some stores have launched activities in September, and the entire shopping season is not expected to stop until December 31. Consumers will purchase from the annual sale, double 11 promotion, to Christmas and celebration New Year’s Eve. These festivals not only promote the booming development of the retail industry but also the advertising and marketing industry and the tourism industry.

With the rapid growth of online

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How One Woman Built A Multimillion-Dollar Business Without Sacrificing Her Sanity

Are you sacrificing everything to achieve your dreams? Today’s work culture emphasizes the extreme self-sacrifice and burnout that people supposedly “need” to succeed. Elon Musk famously stated that he once worked 120 hours a week as a show of leadership. Mark Cuban of “Shark Tank” fame once said that he didn’t vacation for the first seven years of his business and would routinely stay up until 2 a.m. researching technology. Yahoo’s Marissa Meyer used to work 130-hour weeks at Google and slept under her desk.

Which makes you wonder… is there another way to build a successful, profitable business and work your way to the top without sacrificing your body, mind, and soul?

The answer is yes, and there are examples out there to prove it. 

Take Ingrid Arna: she’s an internet entrepreneur and marketing expert who made a million dollars after 18 months in business. She didn’t rely on

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How to be the Los Angeles Lakers of small businesses

Let’s say that you’ve never picked up a basketball but decided that without basketball your life was incomplete – bias alert #1!



LeBron James holding a microphone: LeBron James and Anthony Davis are champions in their first season together with the Lakers.


© Kim Klement, USA TODAY Sports
LeBron James and Anthony Davis are champions in their first season together with the Lakers.

Would you be better off learning how to shoot from LeBron James, or spending hours and hours of trial and error by yourself without any professional feedback?

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The right answer is as obvious as a slam dunk. 

Start the day smarter. Get all the news you need in your inbox each morning.

But the thing is, that is exactly what too many small business people do; they open their business and fail to realize that there are a lot of examples of success out there.

You don’t have to reinvent the wheel when you run a small business. There are a lot of ways to

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How To Navigate The Complex Global Business Landscape, Now And Post-Pandemic

COVID-19 has added a new layer of complexity for businesses across the world. It has threatened our health and safety and our livelihoods, as companies plunged almost overnight into totally uncharted territory.          

The crisis will likely affect all aspects of business from how and where goods are sourced, to where they are bought and sold, to where work gets done, and to how it gets done.

Governments have also have injected billions of dollars into

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Asos quadruples profits, but shares plunge on ‘cautious’ demand note

  • Asos posted a record 329% increase in pretax profit to £142.1 million ($184 million) in the year to August.
  • This was mainly down to it cutting around £50 million ($65 million) of costs.
  • Sales of sportswear, skincare, and makeup also boomed during lockdown.
  • But it said it was “cautious on the outlook for consumer demand” because of pressure on the disposable incomes of its customers, who are mainly in their 20s.
  • Asos shares fell by 9%, set for their largest one-day fall since mid-March.
  • Visit Business Insider’s homepage for more stories.

Asos more than quadrupled its profits in the year to August thanks to cost-cutting measure and a sportswear boom during lockdown, it announced on Wednesday.

But it warned that its target market, people in their 20s, were struggling economically. It was “cautious on the outlook for consumer demand, and will remain so until lifestyles and financial stability for our

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Business Insider Parent Nears Deal to Buy Controlling Stake in Morning Brew

Business Insider parent Insider Inc. is nearing a deal to acquire a controlling stake in Morning Brew, a news startup known for a popular email newsletter on business and finance, according to people familiar with the situation.

The terms the companies are discussing would value Morning Brew at over $75 million, including certain performance incentives, the people said. The companies haven’t completed a deal, and the talks could still fall apart.

The sale of Morning Brew is a bright spot in a digital-media sector that has faced a number of challenges. The online-ad market was already under pressure before the coronavirus pandemic exacerbated the situation.

Newsletters, including those operated by companies like Morning Brew, theSkimm and traditional media outlets, are viewed as attractive, partly because they can help companies expand the reach of their content and recruit new subscribers. Newsletters often command higher advertising rates than traditional display ads in

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Exclusive: Huawei in talks to sell parts of its Honor smartphone business – sources

HONG KONG (Reuters) – Huawei Technologies Co Ltd is in talks with Digital China Group Co Ltd and other suitors to sell parts of its Honor smartphone unit in a deal that could fetch up to 25 billion yuan ($3.7 billion), people with knowledge of the matter said.

FILE PHOTO: Huawei’s new Honor 20 smartphone is seen at a product launch event in London, Britain, May 21, 2019. REUTERS/Peter Nicholls/File Photo

Embattled Huawei is resetting its priorities due to U.S. sanctions and will focus on its higher-end Huawei phones rather than the Honor brand which is aimed at young people and the budget conscious, they said.

The assets to be sold have yet to be finalised but could include Honor’s brand, research & development capabilities and related supply chain management business, two of the people said.

The deal may be an all-cash sale and could end up smaller, worth somewhere

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The Obsession That’s Helping E-Commerce Businesses Make More Money

How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.



a woman sitting at a table


© svetikd | Getty Images


So how can you measure your e-commerce metrics?

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Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:

Step 1: Determine your top metrics

Step 2: Set it up in Google Analytics

Step 3: Monitor your results on a regular basis

Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions

But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -—

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