How this founder birthed a new idea to keep his medical device startup afloat amidst COVID-19

The COVID-19 tsunami has caused many ships to sink. But the beauty of a bootstrapped, revenue-generating startup boat is that it can quickly steer and ride the wave.

When Vikram Rajput, Founder of medical device startup Subhag HealthTech, felt the rising tide threaten to drown his fledgeling startup, he did what all hustle-happy founders do. He pivoted.

The startup that was set to take off in India this year with its low-cost, home-based IUI (Intrauterine insemination) treatment solution, temporarily shifted gears and started manufacturing face masks — the frontline defence against the dreaded virus.

But it is no ordinary face mask. The copper-infused face mask, named VSafe, is one step ahead in its protection promise as copper is considered a naturally antimicrobial material and is believed to be more resistant to the coronavirus.

Subhag

 Co-founder and CTO JI Kwang Jeong wearing VSafe.

“We had started offering our IUI solution in Bangalore

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