Whole Foods footfall recovery is far slower than Walmart, Kroger, Aldi

  • Whole Foods had 21% fewer visitors across its stores on October 4 compared to the same day last year, according to data by placer.ai.
  • Shopper traffic is bouncing back much faster at other grocers – it was only down 2% at Kroger’s.
  • Part of this is because Whole Foods normally gets a lot of lunchtime trade from office workers, who are now working from home, a spokesperson said.
  • Sales of packaged goods, like sandwiches and salads, has fallen 75%.
  • A Whole Foods spokesperson told Business Insider the company “is healthy and continues to grow,” and has opened 10 new stores in 2020.
  • Visit Business Insider’s homepage for more stories.

For every five in-store shoppers Whole Foods Markets had last October, it now only has four, new data suggests. 

The supermarket chain had 21% fewer visitors across its stores on October 4 compared to the same day last year, according to

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