Central Avenue businesses hang tight during pandemic as improvement project approaches

The Central Avenue business district in Jersey City has been a bustling place, with merchants encouraging foot traffic, staging art shows and car shows and other events.

Then came the pandemic, creating hardships for small businesses nationwide.

“Central Avenue businesses are surviving the best they can in the COVID-19 climate,” says Sanford Fishman, Central Avenue Special Improvement District president. “There are many seasoned veterans in our district that have been able to make due given the current circumstances. Many of our small family owned businesses have taken advantage of every government loan or grant made available.”

But, he said, it’s been a mixed bag. Central Avenue did, in fact, lose 16 businesses since the start of 2020 and the agency is anticipating several more before the year is up. At the same time, several new businesses have opened.

Some help is coming in the form of the Central Avenue Streetscape

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