This week: A sugar-hit budget lacking in big ideas, James Packer faces the music (sort of), and Jacinda-mania part II.
A billion dollars here, a billion dollars there, pretty soon you’re talking real money.
Australians were reminded of this political maxim when Treasurer Josh Frydenberg on Tuesday unveiled a record A$213.7 billion ($153 billion) budget deficit, equal to 11% of GDP, for the financial year started July 1.
The optics couldn’t be more different from last year, when Frydenberg proudly forecast the first budget surplus in more than a decade. (The Liberal Party even started selling A$35 “Back in Black” coffee mugs to mark the occasion). But that was before Covid-19 upended the world and before a government that won an election on promises of fiscal rectitude once again discovered we’re all Keynesians now.
The centerpiece of the budget was a near-A$100 billion cash splash of personal tax cuts, wage
You’ve finally launched your new business. Congratulations!
Now, it’s time to make people aware of your presence, as well as your products and services. The best way to do this? Strong branding and a custom marketing plan – two crucial components that don’t come cheap.
That’s what this article is all about: crafting a startup marketing budget. We want to talk to you about the costs of promotion, how to project your future finances, and methods for deciding where to spend your advertising dollars.
At this pivotal moment in your startup or new business’s growth, it’s essential that you plan out your marketing spending. You need an effective, well-thought-out strategy to advertise your shiny new products/services to the right customer segment.
Spending too much on initial marketing can break your growing brand – but spending too little can lead to a lack of brand awareness and revenue.
The federal government had already promised AU$796.5 million over four years from 2020-21 through its Digital Business Plan to further drive progress towards Australia becoming a leading digital economy by 2030.
In its Budget 2020-21, the government detailed the plan that’s aimed at improving productivity, income growth, and jobs by supporting the adoption of digital technologies by Australian businesses.
“There is no economic recovery without a jobs recovery,” Treasurer Josh Frydenberg said in delivering his Budget speech on Tuesday night. “There is no budget recovery without a jobs recovery.
“This Budget is all about jobs.”
The measures under the JobMaker Plan — Digital Business Plan label cover: Modern digital infrastructure, reduced regulatory barriers, small and medium enterprise (SME) support and capability, and a digital government that is easier to do business with.
The near-AU$800 million will be shared over four years by 16 government departments, with Services Australia receiving the