Facebook’s Festive Playbook Lays Out Consumer Trends For Businesses To Shine This Diwali

Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond

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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.

The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.

“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now

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How to be the Los Angeles Lakers of small businesses

Let’s say that you’ve never picked up a basketball but decided that without basketball your life was incomplete – bias alert #1!



LeBron James holding a microphone: LeBron James and Anthony Davis are champions in their first season together with the Lakers.


© Kim Klement, USA TODAY Sports
LeBron James and Anthony Davis are champions in their first season together with the Lakers.

Would you be better off learning how to shoot from LeBron James, or spending hours and hours of trial and error by yourself without any professional feedback?

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The right answer is as obvious as a slam dunk. 

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But the thing is, that is exactly what too many small business people do; they open their business and fail to realize that there are a lot of examples of success out there.

You don’t have to reinvent the wheel when you run a small business. There are a lot of ways to

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business.com “Best Picks” Program Names Top Products and Services for Small Businesses

Independent editorial reviews highlight solutions that help SMBs navigate a wide array of challenges including those driven by COVID

business.com Best Picks Program

Best Pick selections highlight the solutions that help small business owners continue to adjust and grow in the face of COVID-19.
Best Pick selections highlight the solutions that help small business owners continue to adjust and grow in the face of COVID-19.
Best Pick selections highlight the solutions that help small business owners continue to adjust and grow in the face of COVID-19.

WALTHAM, Mass., Oct. 14, 2020 (GLOBE NEWSWIRE) — Today business.com, a trusted source of information for small to medium-sized business looking to start, run or grow their operations, announced the formal launch of its “Best Picks” program. Driven by business.com’s extensive product reviews section, the program evaluates the industry’s best tools and services specifically designed to help small businesses grow. Reviewed and selected by a team of independent researchers, today’s newly released Best Pick selections highlight the solutions that help small business owners continue to

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Informatica Announces Advanced Capabilities in Enterprise Cloud Data Management to Help Businesses Swiftly Transform in the Cloud

The Fall 2020 Launch Delivers New Enhancements for Superior Cloud-Native Serverless Computing Power, AI-Powered Intelligence and Business Resiliency in a Pandemic

REDWOOD CITY, Calif., Oct. 13, 2020 /PRNewswire/ — Informatica, the enterprise cloud data management leader, today announced new advanced capabilities designed to help customers rapidly become cloud-first, cloud-native in this global pandemic. IDC predicts continued double-digit growth in infrastructure digital transformation in 2020 during the pandemic as companies increasingly invest in the cloud to accelerate their digital transformation efforts*. Informatica has been at the forefront of enterprise cloud data management, continuously innovating to help its customers succeed in the Cloud-AI era.

Informatica Corp. (PRNewsfoto/Informatica Corp.)
Informatica Corp. (PRNewsfoto/Informatica Corp.)

Today’s virtual fall launch event is yet another milestone in Informatica’s innovation helping enterprises with AI-powered serverless data management, business continuity, application management and a 360-degree view of the business leveraging multi-domain Master Data Management. The Fall enhancements also include an intelligent data

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The Obsession That’s Helping E-Commerce Businesses Make More Money

How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.



a woman sitting at a table


© svetikd | Getty Images


So how can you measure your e-commerce metrics?

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Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:

Step 1: Determine your top metrics

Step 2: Set it up in Google Analytics

Step 3: Monitor your results on a regular basis

Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions

But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -—

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American Express to Host Ninth Annual “Business Class LIVE: Summit for Success” for Small Businesses


For more than 60 years, American Express (NYSE: AXP) has been committed to supporting the small business community. American Express is continuing that commitment with a unique virtual experience, bringing resilient entrepreneurs together from coast to coast for “Business Class LIVE: Summit for Success” on October 20, 2020. While the Summit is typically held in-person, this year American Express has built a fully immersive, proprietary Amex Virtual Campus to host the day-long experience for thousands of small businesses. The Summit aims to address small business owners’ needs by providing networking, resources, and tools to help them navigate challenging times and continue on a path towards growth — all at no cost to attendees. The Summit will also host several sessions dedicated to supporting the specific needs of minority-owned businesses.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201013005312/en/

The Amex Virtual Campus – Conservatory (Photo: Business Wire)

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Comcast Offers Thousands of Grants, Equipment, Marketing and Technology Resources to Small Businesses Hardest Hit by COVID-19

Comcast RISE Initiative Provides Small Businesses with Free Marketing Insights and Opportunities to Apply for Media, Technology Upgrades and Grants Up To $10,000

Black-Owned Small Businesses, Those Impacted Most by the Pandemic, are the First Eligible Applicants for Comcast RISE Resources and Grants.

Comcast Corporation (NASDAQ: CMCSA) today launched Comcast RISE, an initiative created to help strengthen and empower small businesses hard hit by COVID-19. The Comcast RISE program will help thousands of small businesses over the next three years. The multi-faceted program offers grants, marketing and technology upgrades, including media campaigns and connectivity, computer and voice equipment, as well as free marketing insights to all applicants.

U.S. small businesses have been particularly hard hit by the pandemic. A recent study from the National Bureau of Economic Research found that the number of U.S. active business owners dropped from 15 million to 11.7 million from February to April. The study

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Live Local Inland Northwest launches directory, online marketplace for area businesses

Live Local Inland Northwest is launching an online marketplace for Spokane-area businesses and organizations to showcase their products for free while providing them with an opportunity to reach a wider customer base.

The marketplace acts as a one-stop shop for businesses and organizations, which can showcase up to 10 items on the platform. Businesses are able to sell directly to customers on the marketplace or link to their own e-commerce website.

“We are calling it Spokane’s virtual Main Street,” said Janice Miller, communications director for Live Local INW, adding the marketplace gives each business a chance to have prime online storefront space while lifting each other up in the process.

More than 400 locally owned and operated businesses have signed up to participate in the online marketplace, which goes live Tuesday.

The Grain Shed co-owner and brewer Teddy Benson said he’s excited about the online marketplace.

The Perry District brewery,

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American Express to Host Ninth Annual “Business Class LIVE: Summit for Success for Small Businesses | Nachricht


For more than 60 years, American Express (NYSE: AXP) has been committed to supporting the small business community. American Express is continuing that commitment with a unique virtual experience, bringing resilient entrepreneurs together from coast to coast for “Business Class LIVE: Summit for Success” on October 20, 2020. While the Summit is typically held in-person, this year American Express has built a fully immersive, proprietary Amex Virtual Campus to host the day-long experience for thousands of small businesses. The Summit aims to address small business owners’ needs by providing networking, resources, and tools to help them navigate challenging times and continue on a path towards growth — all at no cost to attendees. The Summit will also host several sessions dedicated to supporting the specific needs of minority-owned businesses.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201013005312/en/

The Amex Virtual Campus –

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Summit for Success” for Small Businesses

With over 35 virtual sessions the day-long experience will feature an all-star lineup of leaders from innovative brands and organizations to help small businesses do more business.

For more than 60 years, American Express (NYSE: AXP) has been committed to supporting the small business community. American Express is continuing that commitment with a unique virtual experience, bringing resilient entrepreneurs together from coast to coast for “Business Class LIVE: Summit for Success” on October 20, 2020. While the Summit is typically held in-person, this year American Express has built a fully immersive, proprietary Amex Virtual Campus to host the day-long experience for thousands of small businesses. The Summit aims to address small business owners’ needs by providing networking, resources, and tools to help them navigate challenging times and continue on a path towards growth — all at no cost to attendees. The Summit will also host several sessions dedicated to supporting

Read More