The statistics, trends and projections that were used to analyze and define business models and strategies before the pandemic lost their validity due to the emergence of a new economic and commercial reality.
The pandemic that caused the spread of covid-19, forced the Central American authorities to decree severe restrictions on the mobility of people. These quarantines generated new consumption habits and modified to some extent people’s preferences.
Because most countries in the region are in the phase of reopening their economies and removing restrictions on consumer mobility, business leaders are busy understanding the current business reality.
Learn more about CentralAmericaData‘s consumer studies.
Martesfinanciero.com review that “… In order to have clients, talent, suppliers and allies, companies should focus on understanding the reality of each of their main audiences. The client cannot be seen as a link to achieve their goals, but as the center and