U.S. small business confidence at highest since February

(Reuters) – U.S. small business confidence rose last month to its highest since the onset of the coronavirus pandemic earlier this year with more firms experiencing an uptick in foot traffic and sales, according to a monthly survey released on Tuesday.



a display in a store: FILE PHOTO: Miami-Dade County eases some of the lockdown measures put in place during the coronavirus disease outbreak


© Reuters/Marco Bello
FILE PHOTO: Miami-Dade County eases some of the lockdown measures put in place during the coronavirus disease outbreak

The National Federation of Independent Business Optimism Index rose 3.8 points to a reading of 104 in September, the highest level since February. After crashing to a seven-year low in April, the index has rebounded sharply as restrictions imposed on businesses and consumers to contain the spread of COVID-19 have continued easing.

Nine of the index’s 10 components showed improvement, led by a 13 point improvement in business owners’ assessment of earnings trends. A larger net percentage of firms expect the economy to improve as well, and a

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Ideas in the Wild: How Alex Yastrebenetsky and Michael Loban Are Helping Instill Marketers with Decision-Making Confidence

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?

Alex Yastrebenetsky and Michael Loban wrote Crawl, Walk, Run to be the practical guide for navigating each stage of analytics maturity, taking readers step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in their marketing decisions. I recently caught up with Alex to learn what inspired him and Michael to write the book, along with his favorite idea he shares with readers in the book.

Published with permission from the author.

What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there?

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U.S. Small Business Confidence at Highest Since February | Investing News

Reuters

FILE PHOTO: A “We’re Hiring” sign advertising jobs is seen at the entrance of a restaurant, as Miami-Dade County eases some of the lockdown measures put in place during the coronavirus disease (COVID-19) outbreak, in Miami, Florida, U.S., May 18, 2020. REUTERS/Marco BelloReuters

(Reuters) – U.S. small business confidence rose last month to its highest since the onset of the coronavirus pandemic earlier this year with more firms experiencing an uptick in foot traffic and sales, according to a monthly survey released on Tuesday.

The National Federation of Independent Business Optimism Index rose 3.8 points to a reading of 104 in September, the highest level since February. After crashing to a seven-year low in April, the index has rebounded sharply as restrictions imposed on businesses and consumers to contain the spread of COVID-19 have continued easing.

Nine of the index’s 10 components showed improvement, led by a 13 point

Read More