October is National Women’s Small Business Month, meaning this is the time we should be celebrating the success and accomplishments of women business owners everywhere. But this October, small business owners are feeling anything but celebratory. The pandemic has wreaked havoc on businesses of all size, and women owners are feeling the devastation of COVID-19.
A recent study of 522 women small business owners across the 15 most populous states found 54% feared they’d have to close their doors for good because of COVID-19.
The study, commissioned by Groupon and conducted by OnePoll, aimed to understand how women small business owners are meeting the challenges COVID-19 presents. Not surprisingly, 75% of women-owned small businesses have been negatively impacted by the pandemic. A fifth said they either plan to or already