Could Demand Side Innovation Save An Imploding Industry?

The fashion industry has been imploding for a while now and, thanks to the drastic changes COVID has brought, the need for a change is greater than ever. Over inflated inventory and constant surplus issues, all of which have been a thorn in the side for years, are even more painful and in danger of threatening retail than before. 

In the recent New York Times article, Sweatpants Forever, Irina Aleksande takes a look at just how fashion has been further imploding under the added weight of the Coronavirus. Stuck on a precipice of change since the 2008 recession, the industry has struggled to truly find its footing in terms of producing what consumers really want

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