We Know Marketing Is A Strategic Function, But Does The C-Suite?

Chief Marketing Officer, Zebra Technologies www.zebra.com.

When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term spending reductions. And some believe it will be less disruptive to the overall business to pause marketing programs than to halt research and design (R&D), business development, sales or support activities.

We all agree you can’t drive business growth if you aren’t creating sources of incremental revenue. And you can’t expand revenue without a strong portfolio of products, aggressive sales effort and happy customers. However, it’s going to be difficult to increase awareness of your offerings, much less prove their value in a way that piques buyers’ interest, if you don’t have a steady cadence of marketing programs.

If you just step out of the market — and your

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Milrose Consultants and Southfield Capital Announce Strategic Partnership with Permit Advisors

GREENWICH, Conn., Oct. 13, 2020 /PRNewswire/ — Southfield Capital, a premier lower middle market private equity firm, and  Milrose Consultants (“Milrose” or the “Company”), a leading provider of building code compliance, fulfillment and consulting solutions, announced today a strategic partnership with Permit Advisors, a full-service permit expediting and consulting firm based in Beverly Hills, CA.

Founded by President Roy Hasson in 2008, Permit Advisors offers full-service permit project management solutions to clients across the country. Due to its efficient expediting, high success rate, and world-class team of project managers, Permit Advisors has developed strong relationships with clients in the corporate, retail, automotive, hospitality and healthcare sectors throughout the U.S.

Milrose Consultants and Permit Advisors will leverage each other’s capabilities and geographic reach to better serve clients by offering an expanded service portfolio across a national footprint.

Domenick Chieco, CEO of Milrose Consultants, commented, “The combined Milrose and Permit

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William & Mary faculty pushing for reinstatement of eliminated sports, new strategic plan

William & Mary faculty members will continue their push for reinstatement of seven varsity sports proposed recently for elimination in a resolution to be introduced at a Faculty Assembly meeting Tuesday afternoon.

Suzanne C. Hagedorn, an associate professor of English at W&M said that she, Business professor Katherine Guthrie and Law professor Tom McSweeney have drafted a set of motions in consultation with other faculty that at least two FA members plan to put on the floor for discussion and debate.

The resolution calls for W&M President Katherine Rowe and the W&M Board of Visitors “to appoint a new Athletics Task Force in consultation with Faculty Assembly with significant representation of W&M faculty, staff, students, and the local community to create a new strategic plan for W&M Athletics.”

The resolution further addresses the rationale, process and lack of transparency some have complained about in the decision to cut the seven

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Speakeasy Co., Leading DTC Solution for Alcohol Brands, Receives Strategic Investment from Goat Rodeo Capital to Accelerate Growth

SAN DIEGO, Oct. 13, 2020 /PRNewswire/ — Speakeasy Co., the leading integrated DTC solution for beverage alcohol brands, today announced they have received a seed investment from Goat Rodeo Capital, a venture capital firm focused on early state investments in the Beverage Alcohol and Cannabis sectors, to help fuel the company’s continual growth within the wider Drinks Industry.

Speakeasy Co., a three-tier compliant e-commerce platform that enables beverage alcohol brands to now sell direct-to-consumer, currently has more than 140 craft brands on the platform, some of which include 10th Mountain, 21 Seeds, Azuñia Tequila, The Bardstown Bourbon Company, Corsair Distillery, Ilegal Mezcal and Westward Whiskey.

“We feel incredibly lucky to have partners such as Carlton and James at Goat Rodeo Capital investing in our business. We were seeking strategic investment from a partner who understands the space and can help support us beyond capital through ongoing counsel

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Pivot Point Consulting Engages Amendola for Strategic PR and Marketing Services

SCOTTSDALE, Ariz., Oct. 13, 2020 /PRNewswire/ — Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Pivot Point Consulting has selected the firm to amplify client successes and industry best practices after a competitive review of agencies.

With 450+ consultants and serving more than 100 provider and payer organizations nationwide, Pivot Point Consulting, a Vaco Company based in Brentwood, Tenn. provides Best in KLAS healthcare IT services ranging from advisory, implementation, optimization, managed services and talent solutions.

“Pivot Point Consulting is thrilled to have Amendola in our corner,” said Rachel Marano, Pivot Point Consulting’s Managing Partner and Co-Founder. “Having been recognized as the 2020 Best in KLAS Overall IT Services Firm, as well as a Best Place to Work by Modern Healthcare, we’re excited to join forces to share our story with a broader audience who may not be as familiar with

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RAJANT ANNOUNCES MICHAEL GRIFFIN, LISA PORTER, AND DANIEL VERWIEL AS STRATEGIC ADVISORS TO SUPPORT TECHNOLOGY AND MARKET DIRECTION

Former Leadership of US Dept of Defense Research & Engineering and Northrop Grumman Consulting on Future Opportunities

Malvern, Pennsylvania (USA), Oct. 13, 2020 (GLOBE NEWSWIRE) — Rajant Corporation, the provider of Kinetic Mesh® wireless networks, announces that Michael Griffin, Lisa Porter, and Daniel Verwiel will be strategic advisors and provide consultancy regarding Rajant’s future technology and market opportunities. Their backgrounds will enable them to impart a wealth of knowledge and experience from the civil, defense, and commercial sectors to inform research, development, and go-to-market direction for Rajant.

Earlier this year, Michael Griffin and Lisa Porter left their positions as the Under- and Deputy Under Secretary of Defense for Research and Engineering, where they shared responsibility for research, development, and prototyping activities within the Department of Defense. They are now the Co-Founders and Co-Presidents of LogiQ, Inc., a company providing high-end management, scientific, and technical consulting services. In a joint statement

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Yseop Announces The Expansion Of Its Strategic Committee To Further Accelerate Growth

Yseop, a pioneer in Natural Language Generation (NLG) and world-leading AI software company, today announces the expansion of its Strategic Committee. In this Covid 19 economic context, Yseop’s growth has been fueled by the strong demand from companies for report automation technology to gain in efficiency while lowering their costs, both in the finance industry and the pharmaceutical industry. The rich experience of its new members will allow Yseop to benefit from additional strategic support to keep growing in Europe and the US.

New Strategic Committee members:

  • Benoît Claveranne, CEO at AXA International & New Markets – With 18 years of successfully planning, advising and execution of ambitious and innovative commercial plans across the globe in a variety of organizations, from small firms to multinationals and governments, Benoît brings his hands-on experience and strategic thinking to the committee.

  • Mathieu Morand, Investment Manager at Wille Finance – Wille Finance is a

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Partners at Evercore Mexico to Form TACTIV and Enter a Strategic Alliance with Evercore

MEXICO CITY–(BUSINESS WIRE)–Evercore Partners Mexico (EPM) announced today that Augusto Arellano, Chief Executive Officer of EPM, and Arturo Ramirez, Senior Managing Director at EPM, are departing Evercore to form TACTIV, an independent strategic advisory firm. Evercore (NYSE: EVR) will partner with TACTIV under a new strategic alliance.

Messrs. Arellano and Ramirez have accomplished some of the most innovative financial advisory transactions in the Mexican market during the last decade, including Fibra and Fibra-E transactions. They have worked together for 14 years at EPM, and in their new roles at TACTIV, they will continue to provide exceptional service to their clients.

Mr. Arellano commented, “In order to best serve our clients, we are repositioning our business in Mexico and are excited to launch TACTIV. Our strategic alliance with Evercore will be an effective way to enhance the global reach of an expert-led local firm, through which our clients

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Disney announces a ‘strategic reorganization’ to focus on streaming

Disney:

“Studios: Messrs. Horn and Bergman will serve as Chairmen, Studios Content, which will focus on creating branded theatrical and episodic content based on the Company’s powerhouse franchises for theatrical exhibition, Disney+ and the Company’s other streaming services. The group will include the content engines of The Walt Disney Studios, including Disney live action and Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios and Searchlight Pictures.

General Entertainment: Mr. Rice will serve as Chairman, General Entertainment Content, which will focus on creating general entertainment episodic and original long-form content for the Company’s streaming platforms and its cable and broadcast networks. The group will include the content engines of 20th Television, ABC Signature and Touchstone Television; ABC News; Disney Channels; Freeform; FX; and National Geographic.

Sports: Mr. Pitaro will serve as Chairman, ESPN and Sports Content, which will focus on ESPN’s live sports programming, as well

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The Walt Disney Company Announces Strategic Reorganization of Its Media and Entertainment Businesses

New Structure Designed to Further Accelerate the Company’s Direct-to-Consumer Strategy, in light of the Rapid Success of Disney+

Company’s Creative Engines Will Focus on Producing Content for DTC as well as Legacy Platforms, while Newly Centralized Distribution Group Will Oversee Commercialization and Distribution of All Content Globally

Alan F. Horn and Alan Bergman, Peter Rice, and James Pitaro Will Lead the Company’s Three Content Creation Groups

Kareem Daniel Named Chairman, Media and Entertainment Distribution, Which Will Include the Company’s Streaming Services, Led by Rebecca Campbell

Disney Sets December 10 as Date for Virtual Investor Day

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company (NYSE: DIS) today announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s world-class creative engines will focus on developing and producing original content for

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