Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role

After overhauling NBCUniversal’s news and entertainment divisions, new CEO Jeff Shell has turned his attention to the business side, expanding Linda Yaccarino’s role at the company.

Yaccarino has been promoted to chairman of global advertising and partnerships for NBCUuniversal. In addition to overseeing national advertising sales, ad sales marketing and global partnerships, Yaccarino will now add the local advertising sales and strategic initiatives teams to her purview, and will also head up a new companywide data strategy unit.

This is an extension of NBCUniversal’s One Platform offering, rolled out earlier this year, which enables the selling of ad inventory across all screens. Today’s moves will align NBCU’s local ad sales operation with its global sales efforts.

“Linda has done a fantastic job moving the advertising business forward, not just for NBCUniversal but the industry at large,” said Shell in a statement. “I’m excited for her to continue architecting the future

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