Cannabis Industry Spotlight: Eminent Consulting’s Emma Chasen on Elevating Plant Medicine Through Education

Emma Chasen

Cannabis educator Emma Chasen has a mission to educate people on the science behind plant medicine, so that they may take charge of their own healing. We love her because she’s really good at explaining scientific concepts around cannabis in a way that is accessible and helpful to the general public. Named one of Weed’s Leading Women by Newsweek, Emma co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training and craft industry development for cannabis industry professionals and businesses. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. 

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She also helps struggling and newly emerging cannabis businesses with business organization, and sets them up for success in both the competitive medical and adult use markets. Keep reading to learn a thing or two about her incredible journey, as well as her favorite chemotype for a new cannabis industry spotlight feature.

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Why cannabis?

I first entered the cannabis industry in September 2015 as a budtender. I have a bachelor’s degree specializing in Ethnobotany and Medicinal Plant Research from Brown University, so I am very familiar with the secondary properties of medicinal plants and how they can interact with human physiology. After graduating from Brown in 2014, I went on to work for the Brown University Oncology Research Group. After my supervisor openly laughed at a potential cannabis trial and instead chose to go with another billion dollar pharmaceutical trial, I quit. I packed up my car and drove across the country to Portland, OR.

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