‘Good Morning America’ helps boost business for artisan company in Hershey

An artisan spice company in Hershey was recently showcased on “Good Morning America.”

Calicutts Spice Company at 130 W. Chocolate Ave. was featured Oct. 3 in the show’s ″Deals and Steals,” a segment that offers viewers discounted items from a variety of vendors.

“We received over 3,000 orders from the segment, which is more than half of what we have had come in via our website and Etsy all year,” said Jessica Hughes, Calicutts’ co-owner with her husband, Randall.

The couple took over Calicutts, known for its handcrafted spice blends made from spices sourced from around the globe. Its founder Robert Orth announced he was stepping away from the company to spend more time with his family.

About 10 years ago, Orth, who is also a full-time research professor, began tinkering with wholesale spices and a coffee grinder as a hobby. He wanted to create blends not made with MSG, chemical additives, fillers and flavor enhancers.

In the beginning, he sold them at stores such as One Good Woman in Camp Hill. Eventually, he branched out with a retail store in Lemoyne, finally transitioning operations in 2017 to Hershey. He was joined by his mother-in-law, Autumn Ellis.

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Hughes said she saw an opportunity to target Calicutts’ sales directly to consumers using e-commerce. Since then, sales through the company’s website and Etsy store have soared.

“We all love coming together around a table for a meal, and being able to enjoy food prepared with handcrafted spice blends makes that experience even better,” Hughes said via a statement. “We thought now was a great time to reach out directly to people, who especially these days, are cooking more at home.”

Calicutts is not the only central Pennsylvania food company to star on “Deals and Steals.” Earlier this year, Caputo Brothers Creamery in Spring Grove was featured on the morning show’s deals segment.

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