Master P has been pushing the idea of Black ownership for years
Hip hop mogul Master P, real name Percy Miller, took over the Louisiana rap game, and now he has a new brand of cereal.
The No Limit rapper has unveiled Hoody Hoos!, part of a complete breakfast and Miller’s next business venture.
Read More: Master P’s Rap Snacks headed to 4,200 Walmart stores nationwide
With the same name as his 1999 song, “Hoody Hooo,” the cereal brand comes in three different flavors: Honey Drip, Tropical Fruit and Marshmallow, and Cinnamon Apple, according to Rolling Out.
Miller is known for having reclaimed the rights of his music from Universal Music Group, and has been pushing the idea of Black ownership for years.
This venture is another game changer as Miller seems to have started one of, if not the first Black-owned cereal brands on the market.
“You got milk, we’ve got cereal. We’re changing the game. The more we make, the more we give,” Miller said.
“Hoody Hoos stands for Helping Others Open Doors Yourself. Hope Opportunity Obtaining Success. God is good we went from growing up eating cereals, to owning companies, products, and brands.”
The boxes feature different colored cartoon penguins holding magnifying glasses, dressed like Sherlock Holmes.
Hoody Hoos! are available at Walmart, Aldi’s, 7 Eleven, and Save a Lot, according to the Uncle P website.
READ MORE: Master P and Lil’ Romeo offer Duke’s Zion Williamson $20M shoe contract and movie role
Under his PJ Food Company, Miller has been unveiling an array of different items such as Uncle P’s Original Syrup, Uncle P’s Buttermilk Pancake and Waffle Mix, and Uncle P’s Louisiana Seasoned Rice, and Rap Noodles.
As theGrio previously reported, Miller’s Rap Snacks, his rapper-themed chips, has been shipped to 4,200 Walmart stores nationwide.
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The post Master P has his own brand of cereal, ‘Hoody Hoos!’ appeared first on TheGrio.