Business Insider’s top advertising and media stories for October 12

Hi! Welcome to the Insider Advertising daily for October 12. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today’s news: Postmaster General Louis DeJoy hires a consulting firm, Beyond Meat bets big on breakfast, and Instagram adds audio features to Reels.


Louis DeJoy



Tom Williams/CQ-Roll Call, Inc via Getty Images/Pool


Facing Congressional investigation, Postmaster General DeJoy hires a consulting and PR firm with deep Trump administration ties

Read the full story here.


Beyond Breakfast Sausage Links tacos



Beyond Meat


Beyond Meat thinks breakfast is the next big battlefield for plant-based meat makers — its CMO explains why

Read the full story here.


Instagram Reels - audio features.

Instagram Reels introduced new audio features to make songs more discoverable and shareable on Thursday, October 8, 2020.

Instagram.


Instagram has added new audio features to Reels that solve a major pain point for music

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Podcast advertising has a business intelligence gap

There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the distributed nature of the medium, this causes uncertainty in user consumption and ad exposure and impact. There is also a lot of misinformation and misconception about the challenges marketers face in these channels.

All of this compounds to delay ad revenue growth for creators, publishers and networks by inhibiting new and scaling advertising investment, resulting in lost opportunity among all parties invested in the channel. There’s a viable opportunity for a collective of industry professionals to collaborate on a solution for unified, free reporting, or a new business venture that collects and publishes more comprehensive data that ultimately promotes growth for podcast advertising.

Podcasts have always had challenges when it comes to the analytics behind distribution, consumption and conversion. For an industry projected to

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