I’ve been following the Qualcomm 5G IP legal saga since the FTC filed an antitrust case against the company way back in 2017. Frankly, an entire screenplay could be written about the proceedings—in a dramatic turn of events, a district court in northern California ruled against Qualcomm in May of 2019. Now, despite the earlier loss, it’s looking like Qualcomm will get the last laugh. Qualcomm appealed the decision with the Ninth Circuit Court of Appeals, who, after holding a three judge hearing on the case this past February, have finally decided to reverse the decision, throw out the injunction and partial grant of summary judgment—a total win for Qualcomm on every issue. I was happy with this result, having long maintained the case was
In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?
Alex Yastrebenetsky and Michael Loban wrote Crawl, Walk, Run to be the practical guide for navigating each stage of analytics maturity, taking readers step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in their marketing decisions. I recently caught up with Alex to learn what inspired him and Michael to write the book, along with his favorite idea he shares with readers in the book.
What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there?
Steve Helber/Associated Press
The unthinkable happened Sunday when Alex Smith played in an NFL game again.
Smith suffered a gruesome leg injury nearly two years ago that required 17 surgeries to rectify. When the Washington Football Team’s Kyle Allen, who started instead of Dwayne Haskins Jr., endured a head-on collision with Los Angeles Rams cornerback Jalen Ramsey, Smith entered the contest and didn’t leave.
In the 30-10 loss, the 36-year-old signal-caller completed nine of 17 passes for 37 yards. But Smith’s actual performance didn’t matter to many, including his counterpart on the other sideline Sunday.
“That is really one of the most amazing things, I think—not only that we’ve ever seen, but one of the most amazing things in football history, is him getting back from that injury and coming back,” Los Angeles Rams quarterback Jared Goff told reporters.
How should Smith’s return to professional football be