The Entertainer Founder Donna Benton Reflects The Journey Of Launching A New Brand

When starting a new venture and knowing you will have to invest heavily into a brand or company financially, emotionally and, perhaps most importantly, with all of your time, quite simply, it has to be right. For example, it took two years after exiting The Entertainer to focus on what I wanted to embark on next. Many entrepreneurs expect a lightbulb moment, and for some, this may be the case. However, it is important to note that this isn’t always the path and certainly not the only one. If you approach your startup not as a sprint, but as a marathon, you can put in place the ideas and mindsets that will help you succeed in the long run. By ignoring the rush to market and taking a longer consideration to your prospective venture, it can very often benefit you and your brand.



a girl in a pink blanket


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When I was considering

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