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Master P has been pushing the idea of Black ownership for years
Hip hop mogul Master P, real name Percy Miller, took over the Louisiana rap game, and now he has a new brand of cereal.
The No Limit rapper has unveiled Hoody Hoos!, part of a complete breakfast and Miller’s next business venture.
Read More: Master P’s Rap Snacks headed to 4,200 Walmart stores nationwide
With the same name as his 1999 song, “Hoody Hooo,” the cereal brand comes in three different flavors: Honey Drip, Tropical Fruit and Marshmallow, and Cinnamon Apple, according to Rolling Out.
Miller is known for having reclaimed the rights of his music from Universal Music Group, and has been pushing the idea of Black ownership for years.
This venture is another game changer as Miller seems to have started one of, if not the first Black-owned cereal brands on the market.
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Photo: Steed Media
Master P has always understood the power of supply and demand. During the 1990s, Master P packaged New Orleans-style bounce hip-hop and sold millions through his No Limit records label.
Along with music, Master P has also delved into the business of clothes, sneakers, and food.
On Oct. 2, the serial-entrepreneur revealed that he’s now in the business of cereal. Uncle P’s Hoody Hoos Cereal will be available in stores this fall. The cereal will come in flavors which include Honey Drip, Tropical Fruit & Marshmallow, and Cinnamon Apple.
In a statement to rolling out, Master P shared his thoughts on jumping into the cereal business. “You got milk, we’ve got cereal,” Master P said. “We’re changing the game. The more we make, the more we give.”
According to a report by reportlinker.com titled, “Global Breakfast Cereals Industry,” the breakfast cereal industry is expected to grow by
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Self-made multimillionaire and hip hop businessman Percy “Master P” Miller has entered into the cereal industry with the launch of Hoody Hoos Cereal, according to Rolling Out. The “No Limit” soldier posted the announcement on his Instagram account.
The cereal name comes from the 1999 song, “Hoody Hooo,” which was released on No Limit Records by TRU. The group TRU consisted of Master P and his brothers Silkk the Shocker and C-Murder. The single was the first single off the Da Crime Family album.
Uncle P’s Hoody Hoos Cereal will include the flavors Honey Drip, Tropical Fruit and Marshmallow, and Cinnamon Apple. The cereal is now available at Walmart, Aldi’s, 7 Eleven, and Save a Lot, according to the Uncle P website.
In a statement to Rolling Out, the hip hop mogul shared his thoughts on jumping into the cereal business.
“You got milk, we’ve got cereal.