The Obsession That’s Helping E-Commerce Businesses Make More Money

How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.



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So how can you measure your e-commerce metrics?

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Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:

Step 1: Determine your top metrics

Step 2: Set it up in Google Analytics

Step 3: Monitor your results on a regular basis

Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions

But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -—

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CEOs and Business Owners are Using PressRelease.com to Announce Ecommerce Integration Amid Business Restrictions

Press release content from Newswire. The AP news staff was not involved in its creation.

SARASOTA, Fla. – October 12, 2020 – ( Newswire.com )

CEOs and business owners are turning to low-cost press release distribution with PressRelease.com to announce new ecommerce initiatives to supplement revenue amid the COVID-19 pandemic. The disruption of everyday business has caused a number of organizations to incorporate ecommerce into their existing business model to help earn more business to weather the storm, and PressRelease.com is helping those organizations announce those initiatives on some of the most prominent business networks.

“Finding a way to adapt a business to incorporate ecommerce or online aspects is a challenge that many business owners will need to face if they plan to continue moving forward,” says Erik Rohrmann, COO at PressRelease.com. “It’s enough of a challenge, so when business leaders come up with a plan,

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CEOs and Business Owners are Using PressRelease.com to Announce Ecommerce Integration Amid Business Restrictions – Press Release

A number of businesses are forced to adapt to survive in a post-COVID-19 economy; many are announcing expansions into ecommerce to help supplement revenue to keep their business afloat.


SARASOTA, Fla. – October 12, 2020 – (Newswire.com)

CEOs and business owners are turning to low-cost press release distribution with PressRelease.com to announce new ecommerce initiatives to supplement revenue amid the COVID-19 pandemic. The disruption of everyday business has caused a number of organizations to incorporate ecommerce into their existing business model to help earn more business to weather the storm, and PressRelease.com is helping those organizations announce those initiatives on some of the most prominent business networks.

“Finding a way to adapt a business to incorporate ecommerce or online aspects is a challenge that many business owners will need to face if they plan to continue moving forward,” says Erik Rohrmann, COO at PressRelease.com. “It’s enough of a challenge, so

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Alibaba: Buy E-Commerce And Cloud, Get The Strategic Investment Portfolio For Free (NYSE:BABA)

Alibaba (NYSE:BABA) has a lot going for it – not only is it a key beneficiary of secular drivers such as an ever-growing consumption-driven economy and the shift to e-commerce, but its ability to funnel that cash flow into profitable growth opportunities (e.g., cloud and logistics) leaves me incrementally bullish post-investor day. While the event is unlikely to result in major changes to consensus estimates, the long-term shift in focus toward a more balanced approach to growth and margins likely underpins sustained, long-term earnings growth, in my view. At current valuations, I believe the market is assigning value only to the core business and cloud, granting investors access to BABA’s ~$114bn strategic investment portfolio for free.

Outlining the Long-Term Drivers

CEO Daniel Zhang outlined the scale of his long-term vision at the event – this includes serving a massive 2bn global customers, facilitating the creation of 100m new jobs, and

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Adtech vet Paul Palmieri investor deck for new e-commerce platform

  • Paul Palmieri, the former founder of mobile adtech company Millennial Media and VC firm Grit Capital, just raised $3.3 million in seed round funding for his latest venture, Tradeswell.
  • Tradeswell is an e-commerce trading platform that says it integrates all of a brand’s e-commerce channels, and consolidates marketing, retail, inventory, logistics, forecasting, lifetime value, and financials across these channels in one platform.
  • The company says it can help traditional and DTC brands save millions of dollars in outsourced contracts and tap into the booming e-commerce market.
  • Visit Business Insider’s homepage for more stories.

After adtech and venture capital, media vet Paul Palmieri is taking on e-commerce.

The former founder of mobile ad tech company Millennial Media and VC firm Grit Capital just raised $3.3 million in seed round funding for his latest venture, Tradeswell, from Signalfire and Construct Capital— a real-time e-commerce trading platform that he calls “the Bloomberg terminal

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5 Things to Know Before Launching An Ecommerce Business

Make the online shopping experience as seamless, and social, as possible.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


The global health crisis has accelerated the growth from brick-and-mortar stores to ecommerce by five years, according to IBM’s U.S. Retail Index. In 2020 alone, ecommerce is expected to grow by nearly 20 percent.

While the idea of launching an e-commerce business is exciting, there is a lot to consider. Following these five tips, you’ll be able to optimize your customers’ online shopping experience and, consequently, boost customer acquisition, retention and conversion. 

Maximize user experience 

Maximize your resources on providing quality user experience (UX). With new features rolling out periodically on social and other platforms, consumers are creating new online buying habits.

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Fiverr Releases Global Small Business Needs Index, With E-Commerce, Dropshipping, and Web Development Services Topping the List

New search data reveals the most in-demand services small businesses are looking for in a post-COVID world

Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, today released its second semi-annual Small Business Needs Index. This index highlights the variety of different services that small businesses feel will help them succeed in a more online first world. The global list, backed by Fiverr search data, reveals many businesses are searching for tools and services that will help them digitally transform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201007005126/en/

Fiverr released its second Small Business Needs Index, revealing in-demand services small businesses are searching for. (Graphic: Business Wire)

2020 has without a doubt been a challenging time for small businesses as the COVID-19 pandemic has forced worldwide stay-at-home orders and subsequent business shutdowns, from gyms to restaurants and hotels to bus tours.

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Arizona’s Morrison Consulting and Mode Effect Merge to Create a Full-Service Ecommerce Consulting and Management Agency

PHOENIX, Oct. 6, 2020 /PRNewswire/ — Morrison Consulting, LLC, a Scottsdale-based e-consultancy firm founded in 2005 by John Morrison, and Mode Effect, LLC, a Phoenix-based WordPress and WooCommerce development firm founded in 2010 by Cody Landefeld, announce their merger. The merger joins two established Arizona companies to create a full-service ecommerce consulting, development and management agency.

“Mode Effect and Morrison Consulting have been working together as partners for three years on several projects and already had unified goals,” said Morrison, Chief Executive Officer of the newly merged company. “It was a natural extension of our existing business relationship to merge our teams to make the best use of our resources and experience for continued growth. Our ability to move, pivot, acquire and invest grow much deeper as a unified company.”

Prior to the merger, Morrison had joined Mode Effect as a partner to help Mode

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