The group has also added roles and elevated talent in other key areas including brand development, content and industry insights, and digital marketing to help bolster strategy as they further diversify their physical and digital product offer. A new Experience and Education division, dedicated to providing on-going educational opportunities, both on and offline, will cater to the varied needs of each brand vertical. Additionally, the group will continue with its expanded production of marketplace-exclusive content, highlighting and identifying timely industry insights and fashion resources also further driving differentiation and distinction in its event offering to the community.
“Adaptation, innovation, and evolution will be key as we move forward and the industry’s business needs are at the core of our strategic path ahead,” said Kelly Helfman, Commercial President for Informa Markets Fashion. “We’re fully focused on our customers’ commercial success and, by virtue, advancing our product offering to match their changing