Zoom is releasing a new tool to let paid users charge for admission to online events like conferences or fitness classes

Eric S. Yuan standing in front of a sign: Eric Yuan, CEO of Zoom Video Communications takes part in a bell ringing ceremony at the NASDAQ MarketSite in New York Reuters

© Provided by Business Insider
Eric Yuan, CEO of Zoom Video Communications takes part in a bell ringing ceremony at the NASDAQ MarketSite in New York Reuters

  • Zoom is introducing OnZoom, a new way to host events — free and paid — using the popular videoconferencing tool.
  • Zoom has come to be used to host all kinds of events amid the pandemic, from board meetings and conferences to fitness classes and concerts. The new OnZoom platform includes the ability to charge for tickets, as well as a directory of public event listings.
  • Zoom is also launching a new kind of app integration, called a Zapp, that can bring information from productivity tools like Dropbox, Slack, or Asana directly into a video chat.
  • Facebook launched its own features for paid videoconferencing events over the summer.
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As the pandemic drags on, Zoom is releasing a

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Week Ahead – Risk Events Galore

Three weeks until the election

Next week is littered with major risk events, from stimulus talks in Washington to Brexit talks on the other side of the Atlantic. What’s more, earnings season has crept up on us, with Covid and the US election stealing all of the headlines. Apple (NASDAQ:AAPL) is also releasing a new 5G iPhone, so there really is something for everyone.



The upcoming week is jam-packed with risk events. First and foremost, stimulus talks will closely be watched to see if the Trump administration capitulates to House Speaker Nancy Pelosi’s demand to deliver a broader stimulus bill and not just a stand-alone bill to support the airlines. The virus spread continues to intensify across most of the country and that will bring back stringent lockdowns and restrictive measures.

Earnings season is upon us and this time, expectations are high for the banks to kick it

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2 Things Marketers Need to Master for Their Virtual Events

From corporate gatherings, industry meetings and roadshows, to trade shows and massive expos, events have been around forever. That’s because they offer an optimal place to make connections and build business. If things go right, everyone — attendees, organizers, and sponsors — leaves feeling like the event was worth the time, money and effort.

Many of us have very mixed feelings about virtual events, though. It can be hard to imagine how an audience of hundreds or thousands can really “come together” through computer screens. But we know they can. The ability of social media to galvanize like-minded people shows us that powerful connections can be made online.  

The difference is that standout virtual events don’t simply try to replicate in-person events. They reimagine what’s possible. Think back to all the mistakes of migrations-past that took the replica approach online. Yes, the digital experience is different. But different is not

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