Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond
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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.
The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.
“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now