The Obsession That’s Helping E-Commerce Businesses Make More Money

How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.

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So how can you measure your e-commerce metrics?


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Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:

Step 1: Determine your top metrics

Step 2: Set it up in Google Analytics

Step 3: Monitor your results on a regular basis

Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions

But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -—

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Ideas in the Wild: How Alex Yastrebenetsky and Michael Loban Are Helping Instill Marketers with Decision-Making Confidence

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?

Alex Yastrebenetsky and Michael Loban wrote Crawl, Walk, Run to be the practical guide for navigating each stage of analytics maturity, taking readers step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in their marketing decisions. I recently caught up with Alex to learn what inspired him and Michael to write the book, along with his favorite idea he shares with readers in the book.

Published with permission from the author.

What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there?

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Scale Your Passion is helping Baltimore creatives turn ideas into businesses

Doing what you love and making a living don’t have to be mutually exclusive. That’s an idea at the heart of entrepreneurship. Yet, so often, a much-loved activity doesn’t start as a fully formed business. Creating a model that provides can be a journey.

With a virtual program coming up in December, the Baltimore Creatives Acceleration Network (BCAN) is looking to convene community and tools for the first, crucial steps.

BCAN is set to hold Scale Your Passion, a free, two-day program, on Dec. 2 and 3. Applications for the 40 program spots are open through November 1.

It’s among a growing group of Baltimore pre-accelerator programs, which describes resources for founders at the idea stage. It’s also a pilot for BCAN as it seeks to help creatives grow local businesses. Created as a citywide initiative, BCAN is seeking to create space to explore that transition point from idea

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Helping Others Help Themselves: 4 Expert Tips on How to Start a Successful Coaching Business

Coaching can take many forms—life, executive, career, skills—but all share the same mission: to help people unlock answers. As human beings, we are often the biggest block to ourselves and our progress, unable to realize our potential without someone else shining a light on it. The result is that coaching businesses have been booming.

In the professional sphere, one survey found that almost one in six entrepreneurs were using business coaches for self-improvement. The life coaching market in the U.S. alone is worth $1 billion. While there is high demand for coaching, newcomers hoping to get traction in the industry are heavily dependent on establishing a reputation and starting new conversations around wellbeing, critical thinking, and positive action. Unlocking that

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Ideas in the Wild: How Debbie King is Helping Business Owners Rethink Their Relationship with Their Business

For most business owners, there was a time they loved their business.

Some still do, but for many, the business feels like a trap. No matter what they try, their business can’t run without them and it doesn’t scale. It can be frustrating. Overwhelming. Exhausting.

But these business owners can’t just walk away. They’re committed to what they’ve created, have clients and staff they care about, and don’t want to work for someone else.

Debbie King knows what it’s like to feel trapped by a business you used to love. She felt that way for years before she made two fundamental shifts: she changed the way she thought about her business and the way she ran it. She wrote Loving Your Business to serve as a guide for other business owners who want to rethink their relationship with their business and reclaim their lives. Debbie shares how readers can leverage

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