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SHANGHAI, Oct. 12, 2020 /PRNewswire/ — Hilton recently completed the relocation of its Greater China South headquarters to Shenzhen, celebrating the move with a ceremony rich in traditional local elements. The relocation means that Hilton will maintain robust development in the post-pandemic era, reinforce its strategic presence in South China, and drive further expansion in the region, as it steadily advances towards its goal of 1,000 operating hotels in China by 2025.
“South China has always been a key business development region for Hilton, and as of today, we have nine Hilton brands operating or in pipeline here. The region boasts abundant tourism resources and attractive destinations, along with a dynamic economy, impressive growth, and a strong demand for business travel. Furthermore, the Guangdong-Hong Kong-Macao Greater Bay Area plays a strong role in China’s economic development and opening up, and has huge potential for further
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MCLEAN, Va.–(BUSINESS WIRE)–Oct 12, 2020–
Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects consumers’ desire to reconnect with the people and places they love. The campaign comes on the heels of a new survey uncovering that travel memories are some of the happiest memories of consumers’ lives (89% of survey respondents), suggesting that most Americans (188 million) would say they are experiencing a travel memory deficit. The results also revealed the optimism and desire consumers have for traveling again soon, a feeling that is reflected in the new campaign and new Hilton packages and promotions.
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Still photo from Hilton’s To New Memories campaign. (Photo: Business Wire)
The global marketing effort, first launched in September in China, the United Kingdom and Germany,