Going once, going twice—the winners of this year’s Nobel Prize in Economic Sciences are two Stanford economists whose work lets the world make mobile phone calls, switch on a light, and buy and sell on eBay.
Robert Wilson and Paul Milgrom, are famous for their groundbreaking work on auction theory. They took the 2,500-year-old practice of selling goods to the highest bidder and transformed how they worked and how the world looked at a result.
One of the major areas they developed was analysis of how the rules that govern auctions affect the efficiency of the outcomes—how bidders get the value they want, sellers maximize their income, and the process can happen more easily and quickly. Then they found ways to move beyond the fast-talking and gavel-banging stereotype of an auction and into many new types that new rules could enable.
In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?
Alex Yastrebenetsky and Michael Loban wrote Crawl, Walk, Run to be the practical guide for navigating each stage of analytics maturity, taking readers step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in their marketing decisions. I recently caught up with Alex to learn what inspired him and Michael to write the book, along with his favorite idea he shares with readers in the book.
Published with permission from the author.
What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there?
JACKSONVILLE, Fla., Oct. 13, 2020 /PRNewswire/ — GuideWell Mutual Holding Corporation (GuideWell), the parent to a family of forward-thinking companies focused on transforming health care, announced 13 health-tech companies from across the nation will showcase solutions that address some of the major challenges of the current health pandemic today at the GuideWell COVID-19 Health Innovation Collaborative Showcase. A virtual substance abuse support system and an AI-powered COVID-19 symptom attestation platform are among the concepts and prototypes that will be featured.
All of the ideas focus on increasing the scope and scale of resources to reduce the complex stress factors COVID-19 is having on our country’s health care system.
“Overcoming the health care challenges associated with COVID-19 requires out-of-the-box thinking from some of the brightest minds,” said Camille Harrison, senior vice president and chief operating officer of GuideWell Commercial Markets and GuideWell Innovation. “It is more imperative than ever
Doing what you love and making a living don’t have to be mutually exclusive. That’s an idea at the heart of entrepreneurship. Yet, so often, a much-loved activity doesn’t start as a fully formed business. Creating a model that provides can be a journey.
With a virtual program coming up in December, the Baltimore Creatives Acceleration Network (BCAN) is looking to convene community and tools for the first, crucial steps.
BCAN is set to hold Scale Your Passion, a free, two-day program, on Dec. 2 and 3. Applications for the 40 program spots are open through November 1.
It’s among a growing group of Baltimore pre-accelerator programs, which describes resources for founders at the idea stage. It’s also a pilot for BCAN as it seeks to help creatives grow local businesses. Created as a citywide initiative, BCAN is seeking to create space to explore that transition point from idea
At first glance, the words “risk-averse” and “entrepreneur” don’t seem like they’d go together. After all, entrepreneurship is an inherently risky business — insert your mental image of an 80s- era Tom Cruise here.
But in reality, entrepreneurship does still have room for more risk-averse individuals.
There’s a lot more to reducing risk than finding a proven business idea in a seemingly stable industry. Sure, a “proven” business idea is a good start, but the way you choose to run your business will go a long way in reducing immediate and long-term risk so you can have a successful entrepreneurial career.
Embrace Adaptability (And Be Willing To Adapt, Too)
Survival as a freelancer or solopreneur often comes down to being flexible — or being able to quickly pivot, learn and thrive in new ways.
This isn’t just true during times of crisis. Market conditions change all the
THE WOODLANDS, Texas, Oct. 12, 2020 /PRNewswire/ — TETRA Technologies, Inc. (“TETRA” or the “Company”) (NYSE:TTI), announced that management will present at the MicroCap Rodeo Conference on October 14, 2020.
Brady Murphy, President and Chief Executive Officer, and Elijio Serrano, Senior Vice-President and Chief Financial Officer of TETRA Technologies, are scheduled to present on Wednesday, October 14th at 10:00 A.M. Eastern Time (9:00 A.M. Central Time), and will be hosting one-on-one meetings on October 14 and October 15, 2020.
The Company’s presentation on the day of the conference can be accessed at the following web link: https://www.webcaster4.com/Webcast/Page/2134/37897. The web site for the conference is as follows: https://microcaprodeo.com/
Investor Contact For further information: Elijio Serrano, CFO, TETRA Technologies, Inc., The Woodlands, Texas, Phone: 281.367.1983, www.tetratec.com
Company Overview TETRA Technologies, Inc. is a geographically diversified oil and gas services company, focused on
(Bloomberg Opinion) — Mainstream, middle-class Americans and others have in recent months developed a keener appreciation for the merits of “diversity” and “inclusivity.” U.S senators have taken a knee to protest police violence — a gesture that ended a major sporting career not that long ago. Ralph Lauren Corp. has resolved to have Black, Latinx and Asian workers comprise 20% of its global leadership. The Academy of Motion Picture Arts & Sciences now requires that films competing for its Best Picture award have diverse casts and crews.
Josh Linkner, Detroit Free Press Business Columnist
Published 7:01 a.m. ET Oct. 11, 2020
Fiona Fairhurst was facing a challenge. The competitive swimmer headed up Speedo’s research and development division and was charged with inventing a new swimsuit for Olympic athletes to help them win in their ultra-competitive sport.
Prevailing wisdom at that time was to make swimsuits as small and smooth as possible. If you’ve ever seen the cringe-worthy dad at a public beach wearing a suit that is far too small, you know exactly what I mean.
Instead of pursuing an incremental gain based on conventional approaches, Fairhurst took a more open-minded view. For inspiration, she began to study the fastest aquatic animals in the sea. Realizing that sharks were among the quickest, she drew inspiration from the high-speed predators to completely reimagine what a swimsuit could be.
The Speedo FastSkin suit looks nothing like its predecessors.
Tech has been a terrific place to be for a while now, and still is. Traditionally, though, this area has been off-putting to those concerned about value, whether in the traditional academic sense that requires low ratios, or inthe theoretically sound sensethat requires investors to face the challenges of making necessary assumptions about future growth. This disconnect need not exist, however. Value investors can filter for emerging growth opportunities and look for appealing valuations within that particular subset of the market.
AMHERST – A joint resolution of the town council and local school committee – approved unanimously this week – opposing some of what two Boston-based business advocacy groups propose, to make state Chapter 70 education aid disbursement “equitable,” is getting push-back from the business groups.
Amherst officials say the proposals, if enacted, would wreck their school system with the loss of millions of dollars in state education aid; the business groups say those fears are overblown and the town’s reduction in state aid would only be a fraction of what they claim.
At issue is a report Massachusetts Department of Elementary and Secondary Education must submit to the legislature by Dec. 1.
This is a requirement of the Student Opportunity Act approved by legislature and signed into law by Gov. Charlie Baker last year.
The DESE is now seeking public comment, through Oct. 16, to assist the agency in writing