Is the IAG share price too cheap for ISA investors to ignore?

It’s been a tough year for International Consolidated Airlines Group (LSE: IAG). Being part of the aviation industry, it has seen consumer demand fall through the floor since the end of Q1. Even with some national lockdown restrictions lifted, reports show that demand for air travel is nowhere near where it needs to be for airlines to be optimistic. As a result, the IAG share price sits below 100p, having started the year above 250p.

In the latest development, the boss of British Airways (owned by IAG) is leaving with immediate effect. Alex Cruz’s departure follows Willie Walsh announcing he’s stepping down as head of the group shortly. The IAG share price has been choppy in the aftermath of the Cruz news, with it closing down 4% yesterday.

A share price reflecting reality

In a perfect world, the share price of a firm would reflect all public and private information

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