MCLEAN, Va.–(BUSINESS WIRE)–Oct 12, 2020–
Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects consumers’ desire to reconnect with the people and places they love. The campaign comes on the heels of a new survey uncovering that travel memories are some of the happiest memories of consumers’ lives (89% of survey respondents), suggesting that most Americans (188 million) would say they are experiencing a travel memory deficit. The results also revealed the optimism and desire consumers have for traveling again soon, a feeling that is reflected in the new campaign and new Hilton packages and promotions.
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Still photo from Hilton’s To New Memories campaign. (Photo: Business Wire)
The global marketing effort, first launched in September in China, the United Kingdom and Germany,