Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond
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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.
The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.
“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now
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The coronavirus has hit yet another iconic restaurant in New York City.
The Loeb Boathouse in Central Park laid off 163 employees last month because of the pandemic, according to a filing with the New York Department of Labor.
The restaurant had initially furloughed its employees back in March, but they have now been permanently laid off because of “unforeseeable business circumstances prompted by COVID-19,” the filing said.
However, the Boathouse, which has been featured in several films including “27 Dresses” and “When Harry Met Sally,” is not closing its doors forever.
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According to recent reports, the Boathouse is expecting to reopen in 2021.
Boathouse owner Dean Poll told the New York Post that he decided to wait to reopen the restaurant until April