Winners of Disney, NBCUniversal’s media reorgs

Hi and welcome to Insider Advertising, where I break down the big stories in media and advertising.

If you’re not a subscriber, sign up here to get this in your inbox daily.

This week in advertising: Media giants reorg, ad reviews pick up, and Disrupter Media’s departure from traditional media.

bob chapek disney ceo 2017

Bob Chapek announces a line-up of new attractions and experiences at D23 2017.

Disney/Image Group LA


Media reorgs

Disney and NBCUniversal made big leadership changes this week to adjust their business operations to the pandemic. A few thoughts about who the winners are of all this:

  • The content. With its theme park and cinema businesses tanking, Disney had to double down on its streaming business that includes Disney Plus, Hulu and ESPN Plus. That puts the intellectual property that fuels it and the executives behind it center stage.
  • Data and commerce. One of NBCU ad boss Linda Yaccarino’s new tasks
Read More

Earned Media Opportunities Gained Through Press Release Distribution Yield Big Value for CEOs and Business Leaders

Press release content from Newswire. The AP news staff was not involved in its creation.

SARASOTA, Fla. – October 13, 2020 – ( Newswire.com )

PressRelease.com is helping CEOs and business leaders acquire new earned media opportunities that can help grow web traffic, search ranking, and overall sales via simple and cost-effective wire distribution. Through smart press release distribution, utilizing the right message at the right time for precise targeting, a number of PressRelease.com customers have already gained earned media opportunities which are a valuable resource for becoming recognized within a particular industry.

“Earned media has always been a valuable resource, but has since grown in importance since businesses have been so heavily impacted by COVID-19,” says Erik Rohrmann, COO at PressRelease.com. “Getting earned media mentions goes a long way towards building a reputation, an online audience, as well as recognition from influential media professionals;

Read More

For business leaders in media, this moment is a marathon

The Fast Company Impact Council, an invitation-only group of corporate leaders, entrepreneurial founders, and other leaders from across industries, gathered on June 30 to share their insights.

In this roundtable discussion, led by multimedia editor KC Ifeanyi, top executives discussed what the future of media might look like amid the turmoil of the COVID-19 pandemic and global protests against racial injustice.

Participants in this session, in alphabetical order, were Christa Carone, president of CSM Sport and Entertainment; Alan Fleischmann, founder, chairman, and CEO of Laurel Strategies; Sarah Harden, CEO of Hello Sunshine; Michael Hermann, president and CEO of Wicked Cow Studios; Gigi Pritzker, cofounder and CEO of Madison Wells Media; and Samantha Skey, CEO of She Media.

Alan Fleischmann: I think the new normal is this. In some ways, I do Zooms from dawn to dusk. We probably all do. I’ve been dreaming of being in a different chair at

Read More

AT&T Monetizes Majority Stake in Central European Media Enterprises

Czech investment firm PPF Group N.V. today completed its acquisition of Central European Media Enterprises Ltd. (CME). With the transaction closed, AT&T Inc.* (NYSE: T), which was the largest shareholder in CME, received $1.1 billion in cash and no longer backstops approximately $575 million in CME debt. AT&T acquired its stake in CME with the acquisition of Time Warner, now WarnerMedia, in 2018.

The sale is consistent with AT&T’s ongoing efforts to monetize non-core assets to drive incremental shareholder value. The company plans to continue to focus on lowering its net debt to strengthen its balance sheet and will remain opportunistic around opportunities to further improve its borrowing costs.

AT&T plans to announce third quarter 2020 results on Thursday, October 22, 2020. The company’s earnings call will begin at 8:30 a.m. ET that day. Shareholders can listen to a live broadcast via the internet at AT&T Investor Relations.

*About AT&T

Read More

Biden presidency bad for media business and America

Most voters have made some votes they regret — when they voted for a winner, and he or she did not live up to expectations. The situation is even worse when you convince someone to vote for a candidate who turns out to be a disaster. The person you convinced to make the bad decision probably, at least quietly, resents you for giving bad advice and has lost some respect for your judgment. 

Most of the mainstream media, by being so far in the tank for Joe Biden, have now put themselves in the position that if he is elected and fails, they are going to suffer even lower reputations. To the extent they try to defend a failing Biden presidency, fewer readers or listeners are going to pay any attention to them — lower ratings mean fewer advertising dollars, which will result in more job layoffs for journalists. 

Read More

The Walt Disney Company Announces Strategic Reorganization of Its Media and Entertainment Businesses

New Structure Designed to Further Accelerate the Company’s Direct-to-Consumer Strategy, in light of the Rapid Success of Disney+

Company’s Creative Engines Will Focus on Producing Content for DTC as well as Legacy Platforms, while Newly Centralized Distribution Group Will Oversee Commercialization and Distribution of All Content Globally

Alan F. Horn and Alan Bergman, Peter Rice, and James Pitaro Will Lead the Company’s Three Content Creation Groups

Kareem Daniel Named Chairman, Media and Entertainment Distribution, Which Will Include the Company’s Streaming Services, Led by Rebecca Campbell

Disney Sets December 10 as Date for Virtual Investor Day

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company (NYSE: DIS) today announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s world-class creative engines will focus on developing and producing original content for

Read More

Business Insider’s top advertising and media stories for October 12

Hi! Welcome to the Insider Advertising daily for October 12. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today’s news: Postmaster General Louis DeJoy hires a consulting firm, Beyond Meat bets big on breakfast, and Instagram adds audio features to Reels.


Louis DeJoy



Tom Williams/CQ-Roll Call, Inc via Getty Images/Pool


Facing Congressional investigation, Postmaster General DeJoy hires a consulting and PR firm with deep Trump administration ties

Read the full story here.


Beyond Breakfast Sausage Links tacos



Beyond Meat


Beyond Meat thinks breakfast is the next big battlefield for plant-based meat makers — its CMO explains why

Read the full story here.


Instagram Reels - audio features.

Instagram Reels introduced new audio features to make songs more discoverable and shareable on Thursday, October 8, 2020.

Instagram.


Instagram has added new audio features to Reels that solve a major pain point for music

Read More

Social Media Business Intelligence Market Procurement Intelligence Report with COVID-19 Impact Analysis | Global Forecasts, 2020-2024

LONDON–(BUSINESS WIRE)–The Social Media Business Intelligence market will register an incremental spend of about $116 billion, growing at a CAGR of 18.95% during the five-year forecast pesriod. A targeted strategic approach to Social Media Business Intelligence sourcing can unlock several opportunities for buyers. This report also offers market impact and new opportunities created due to the COVID-19 pandemic. Request free sample pages

Key benefits to buy this report:

  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

Information on Latest Trends and Supply Chain Market Information Knowledge centre on COVID-19 impact assessment

SpendEdge’s reports now include an in-depth complimentary analysis of the COVID-19 impact on

Read More

Turn Today’s Top Social Media Platforms into Business Marketing Channels

More business is done online today than ever before. The internet is crawling with potential customers, giving entrepreneurs more opportunities than ever to grow their businesses online. Of course, you need to know what you’re doing. In The Digital Marketing Career Advancement Bundle, you’ll learn some of today’s most important digital marketing tools and techniques.



a woman sitting at a table using a laptop


© Karolina Grabowska


Across eight complete courses, you’ll learn how to utilize some of today’s top social media platforms to reach new audiences, engage with existing ones, and turn page visitors into buyers. There are courses dedicated to Facebook, Twitter, Pinterest, YouTube, and more, showing you how to use each site’s existing advertising infrastructure to create a powerful social media marketing strategy. Through hands-on instruction, you’ll understand how every social network can be leveraged for business use.

Loading...

Load Error

You’ll master concepts like branding, public affairs, marketing communications, and community engagement through each social media

Read More

Social Media Business Intelligence Market Procurement Intelligence Report with COVID-19 Impact Analysis | Global Forecasts, 2020-2024 | Region

LONDON–(BUSINESS WIRE)–Sep 23, 2020–

The Social Media Business Intelligence market will register an incremental spend of about $116 billion, growing at a CAGR of 18.95% during the five-year forecast pesriod. A targeted strategic approach to Social Media Business Intelligence sourcing can unlock several opportunities for buyers. This report also offers market impact and new opportunities created due to the COVID-19 pandemic . Request free sample pages

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200923005446/en/

SpendEdge has announced the release of its Global Social Media Business Intelligence Market Procurement Intelligence Report (Graphic: Business Wire)

Key benefits to buy this report:

  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices
Read More