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* Online gaming grew at 40 per cent during 2019-20 in India, according to a 2020 report by Ficci and Ernst & Young
* In April, when Paytm First Games, a fantasy sports gaming platform, organised a real-time multiplayer game called Clash Royale Tournament, it witnessed over 11,000 registrations in India
* In 2019, Dream 11, India’s first gaming unicorn, became the official partner for the IPL for ‘fantasy games’
The ongoing Indian Premier League (IPL) in the United Arab Emirates keeps Aditya Puri* busy. He closely follows the best players in the game and meticulously tracks the pitch and the weather. No, he is neither a cricketer nor an IPL team owner. He is an avid gamer who has created his own cricket team on a popular gaming platform. He derives points and earns money based on the performance of his chosen players in the tournament.
“It’s a skill
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Harish Dharamdasani, a 30-year-old second-generation entrepreneur, runs a successful footwear business on Flipkart. His brand Layasa clocks a monthly revenue of Rs. 3 crore on the e-commerce platform. Unlike many businesses that are facing uncertainties as a result of the pandemic, Harish says he is positive about good sales prospects during this festive season. “Ever since the lockdown, we have seen an increase in our customer base. So we are expecting good business this festive season too.” His preparations to meet the rise in festive demand began six months ago.
“Apart from stocking up products, we have curated a special product catalogue for this year’s festive season which will be going live in a few days. This was curated based on recent market trends and customer demand. We are also looking to hire more employees to meet the rising demand.”
The reason they began preparing for this year’s festive season