Business Insider Parent Nears Deal to Buy Controlling Stake in Morning Brew

Business Insider parent Insider Inc. is nearing a deal to acquire a controlling stake in Morning Brew, a news startup known for a popular email newsletter on business and finance, according to people familiar with the situation.

The terms the companies are discussing would value Morning Brew at over $75 million, including certain performance incentives, the people said. The companies haven’t completed a deal, and the talks could still fall apart.

The sale of Morning Brew is a bright spot in a digital-media sector that has faced a number of challenges. The online-ad market was already under pressure before the coronavirus pandemic exacerbated the situation.

Newsletters, including those operated by companies like Morning Brew, theSkimm and traditional media outlets, are viewed as attractive, partly because they can help companies expand the reach of their content and recruit new subscribers. Newsletters often command higher advertising rates than traditional display ads in

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California Privacy Proposal Divides Privacy Advocates As Vote Nears

A privacy proposal on the ballot in California next month has divided advocates as voters in the state appear poised to pass what could become the new de facto standard for the U.S.

Opponents of the California Privacy Rights Act in recent weeks have stepped up closing arguments over how aspects of the 52-page proposal could actually weaken a benchmark privacy law that the state began enforcing in July. The criticisms contrast starkly with the stated purpose of the ballot measure, which privacy experts say will set ground rules for much of the digital economy in lieu of a federal standard.

“The text is riddled with things that seem like small changes but in fact will reduce the privacy protections we have today,” said Mary Stone Ross, who helped lead the group behind the California Consumer Privacy Act—the existing law—and is pushing against the proposed replacement.

Alastair Mactaggart
, the

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