Podcast advertising has a business intelligence gap

There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the distributed nature of the medium, this causes uncertainty in user consumption and ad exposure and impact. There is also a lot of misinformation and misconception about the challenges marketers face in these channels.

All of this compounds to delay ad revenue growth for creators, publishers and networks by inhibiting new and scaling advertising investment, resulting in lost opportunity among all parties invested in the channel. There’s a viable opportunity for a collective of industry professionals to collaborate on a solution for unified, free reporting, or a new business venture that collects and publishes more comprehensive data that ultimately promotes growth for podcast advertising.

Podcasts have always had challenges when it comes to the analytics behind distribution, consumption and conversion. For an industry projected to

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It’s International Podcast Day. Here’s How to Start a Podcast for Your Business

Let’s be honest, this year has been a challenge. For many it’s hard to get motivated by much of anything right now. Except, there’s never been a better time to start something new for your business, and it has nothing to do with the pandemic. 

Starting a podcast for your business could be one of the most effective ways to connect with your customers and find potential customers. Before I walk you through how to get started, here are a few reasons why a podcast might be a worthwhile investment for your business:

You’re the Expert

Hosting a podcast establishes you as an expert in the minds of your audience. Not everyone hosts a podcast, but the fact you do provides a level of validation that you are recognized as someone who can be trusted. 

It also gives you the opportunity to speak to issues that matter to your audience,

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