Until last week, the last time I stayed at a hotel was back in March. Since the pandemic began, I spent months locked down alone in my D.C. apartment, then with family in Upstate New York. I took bike trips and road trips to go camping, but I avoided hotels completely.
In the meantime, hotels, like the rest of the travel industry, were suffering. According to the American Hotel & Lodging Association, hotels are facing a debt crisis and a historic wave of foreclosures as the pandemic’s economic impact on the industry is estimated to be nine times greater than that of 9/11. As a result, they’ve been doing everything they can to attract business.
For some, that means promoting packages for remote workers or encouraging families to take remote-school vacations. For most, it means amplifying their new coronavirus precautions so that customers feel safe booking (and staying at) hotels