How ‘The Pilates Class’ used influencer marketing to scale quickly

  • Jacqui Kingswell has been a professional fitness instructor for years and, like many people, pivoted to digital when the pandemic turned her world upside down.
  • Kingswell took her technique online to create The Pilates Class and quickly caught the eye of an investor.
  • In four months, she used a three-pronged influencer marketing strategy to scale to 60,000 social media followers and tens of thousands of subscribers.
  • Visit Business Insider’s homepage for more stories.

Within four months of its launch, The Pilates Class (TPC) has amassed tens of thousands of subscribers, and a social media following of 60,000.

And its founder, trainer and former dancer Jacqui Kingswell, says an authentic influencer campaign is to thank. 

When the pandemic hit and the world pivoted online, Kingswell started teaching classes on Instagram Live to stay in touch with her regular clients and quickly realized this was the future of the industry. It would

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How to Move Your Business Online Quickly

4 min read

Opinions expressed by Entrepreneur contributors are their own.

If you’ve found yourself with a floundering brick and mortar business, you might be asking, “Is it time to pivot to an online business model?” 

Truthfully, even if your physical location is thriving, there’s no reason to shy away from starting an online revenue stream. It’s nowhere near as intimidating, difficult or time-consuming as you may think. Plus, there’s no better way to exponentially increase your income and impact than by offering online services. 

In fact, these days, a strong online presence is imperative. Did you know that online sales increased by nearly 50 percent earlier this year? That means even people who haven’t been accustomed to shopping online are now getting very comfortable with it. And with the fate of millions of small businesses in question, why not take matters into your own hands? 


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