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Yelp will now place an alert on company pages when that business has been accused of racism, as part of a new plan to combat the discrimination on the app.
Customers who use the business review website or app to look up a business will be shown a warning that says “Business accused of racist behavior.”
Yelp vice president of user operations Noorie Malik wrote in an Oct. 8 blog post that the company’s decision was motivated by a spike in reports of racist behavior from business owners following a wave of anti-racist activism spearheaded by the Black Lives Matter movement.
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Earlier this year, Yelp introduced a public attention alert feature that warned users if a business’ page was receiving an unusual influx of traffic or negative reviews (an online technique known as review
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Starting Thursday, Yelp will add an alert on the pages of businesses that have been accused of racist behavior, following several widely covered allegations of racism at U.S. restaurants in recent months.
The crowdsourced review platform is often the first place customers go to sound the alarm about discriminatory or racist behavior at businesses, discouraging other potential patrons from spending their money there.
“Communities have always turned to Yelp in reaction to current events at the local level. As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions,” said a Yelp blog post.
The new “Business Accused of Racist Behavior” alert, paired with a red icon, will appear at the top of the page for a business that has been