The Associated Press
Published 7:02 a.m. ET Oct. 9, 2020 | Updated 8:49 a.m. ET Oct. 9, 2020
The Southwest Airlines gates of National Airport are almost completely without flying customers, showing the impact COVID-19 is having on air travel.
HONG KONG (AP) — Some 637 million Chinese traveled inside their country during the recent eight-day Golden Week holiday, spending tens of billions of dollars at a time when China hopes to get consumers to spend more and perk up the economy.
More than 45% of China’s 1.4 billion people traveled during the holiday, which began Oct. 1. They spent 466.6 billion yuan ($69.5 billion), according to data from China’s Ministry of Culture and Tourism.
That’s 21% fewer trips and 30% less spending, but the numbers still show consumption is beginning to bounce back following the battering it took earlier in the year from the coronavirus pandemic.
The Georgetown University McDonough School of Business’ Master of Science in Management program recorded a 296% increase in applications for its latest class.
The graduate program is a 10-month, accelerated business degree program designed to help students who hold non-business bachelor’s degrees to enter the business world. The program’s second cohort will feature a total of 68 students, up from the 31 students in the inaugural 2019 group.
The new class of 2021 will feature students from 17 colleges and universities across the United States. Of the new students in the program, 45% hold Bachelor’s degrees in the humanities, social sciences or liberal arts, 35% in business and finance, 13% in STEM-related fields and 7% in economics, according to the program’s own statistics.
Mastercard, the payments company, believes that effective sonic branding can help enhance brand attributes such as differentiation, image, identity and emotional connectivity with consumers.
Greg Boosin, executive vice president, global business-to-business and product marketing at Mastercard, discussed this subject at the 2020 Association of National Advertisers (ANA) State of Audio online conference.
“Sonic branding creates brand recall and solidifies a new element of your branding into your repertoire,” he said. (For more, read WARC’s in-depth report: How Mastercard is developing a multi-sensory brand – from sight and sound to taste.)
“Sonic brands [appeal] directly to your subconscious and they do that through logos, music tracks, live music events, phone sounds and computer sounds … If you’re not thinking about this, you ought to be.”
Mastercard conducted two years of research into how its brand might be translated into the audio realm, and worked with artists, composers, musicologists and agencies. It