Nike digital strategy kicks independent sellers

A sports store in the Bronx was left in the dust after Nike announced it was cutting ties with the family-owned business after more than four decades to focus on digital sales and company-owned stores.

Moe Stein, the owner of Frank’s Sport Shop, called the move a “complete surprise” after making “in excess of $10,000,000 in business with them” throughout 40-plus years of being a Nike dealer.

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NIKE SHAKES OFF PANDEMIC BLUES WITH SURGING ONLINE SALES

“The initial reaction hurt,” Stein told FOX Business. “You bring a girl to the prom, and then she decides to just walk away from you halfway through the evening without an explanation.”

Bathgate/East Tremont, The Bronx, Creator: Pat Arnow [email protected] Pat Arnow 2012

The sports shop had been family

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