The Best Ways For Small And Medium-Sized Retailers To Start Selling Online

Allison Barr Allen is the Co-Founder and Chief Operating Officer at Fast, based in San Francisco.

As Covid-19 drove people into lockdown this year, it also drove them online in nearly every aspect of their lives. Entire companies relocated to Zoom. Doctors treated patients through computer screens, and e-commerce giants saw their profits soar. Meanwhile, small businesses, particularly those that depend on a physical presence to sell their products or services, have been hit hard. Just as online shopping went from a convenience to a necessity for consumers, digital channels have become a requirement for retailers of all types and sizes to survive. And even when the pandemic is over, there is ample evidence that customers will continue to shop online in ever-greater numbers.

While most retailers today have some kind of online presence, the world of e-commerce technology can be vast and confusing. It seems like it

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Sandler Named a Top 20 Online Sales Training Company By Selling Power Magazine

OWINGS MILLS, Md., Oct. 13, 2020 /PRNewswire/ — Sandler (www.sandler.com) is one of the largest training organizations in the world, providing innovative customer-focused content, tools and resources designed to increase performance and stature of those involved in revenue generation.  In the face of the pandemic, Sandler was able to accommodate clients with a strategic move to online training, and the expansion of online tools and the Sandler Digital Library, which earned them a place on Selling Power Magazine’s first list of the Top 20 Online Sales Companies in 2020.

Selling Power is the leading digital magazine for sales managers and sales VPs.  According to Selling Power founder Gerhard Gschwandtner, “Recent research from McKinsey & Company shows 90% of sales teams have transitioned to remote selling.  Finding a sales training partner that can deliver effective learning virtually – the same way B2B sales teams are conducting business – will

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Before Selling Her Craft Beer Business to a Beverage Giant, She Sold It to Employees



a woman smiling for the camera: Kim Jordan, co-founder of New Belgium Brewing.


© Matt Nager
Kim Jordan, co-founder of New Belgium Brewing.

In 2019, Kim Jordan sold New Belgium Brewing–after spending years distributing equity to every member of her staff.

Editor’s note: The story of New Belgium Brewing’s sale is part of a series on Inc. 5000 companies making a big exit. The other articles in the series describe the exit strategies of two other companies: Home Chef and Nutanix.

  • Humble Beginnings: Jordan co-founded New Belgium Brewing in 1991 with her then-husband, Jeff Lebesch, who ran a homebrew operation out of their Fort Collins, Colorado, kitchen.

  • A Business Role Model: New Belgium, an Inc. 5000 honoree in 2010 (No. 3,482) and 2013 (No. 4,804), began sharing equity with staff in 1996; it became 100 percent employee-owned in 2012 and a certified B Corp in 2013.

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What Small Business Owners Need To Know About Taxes And Selling Online In The Covid-19 Era

Covid-19 and the social distancing it requires has pushed more of our purchasing online. In fact, since March an extra $107 billion has been spent online, according to Adobe Analytics.

For small business owners forced to close their doors for months and now still seeing dramatic drops in walk-in traffic, that online shift and exposure to new customers has likely been a lifeline. But it also may mean they aren’t charging the necessary sales tax on those purchases. According to a recent survey by Avalara, only about half of businesses are familiar with the sales tax rules for online transactions with customers in other states.

As state and local governments are grappling with major budget deficits over the coming year, they’re going to be diligent about collecting all the tax they’re due. That means online sales taxes could potentially be a big

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