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Amazon Prime Day will be on October 13 and 14.

USA TODAY

These days it’s hard not to have an opinion about Amazon.

While some choose to focus on the negative, including workplace environment concerns in some of its warehouses or the impact that online retail has had on traditional brick-and-mortar retail stores, many others are extraordinarily grateful for the ability the company has provided during the pandemic to easily order most anything and receive it in a timely, reliable manner without having to step outside their homes.

What often gets lost in the shuffle of these debates is the positive impact that the company is having on small businesses, including minority-owned businesses. Amazon’s upcoming Prime Day Event (scheduled for Oct. 13-14) offers an interesting example.

For the first time ever, Prime Members who order $10