‘I’ve started a business in my fifties to fight dementia’

As part of our CEO Secrets series, which invites entrepreneurs to share their advice, we are focusing on businesses that have launched during lockdown. Each week we will look at a different type of person. This week we speak to female entrepreneurs aged over 50.

“If you feel it, just do it,” is the advice of Feyi Raimi-Abraham.

“Don’t stop and wait to have all the ducks in a row for your business idea, because it will never happen.”

The south Londoner has started her first commercial venture at the age of 52.

It is called The Black Dementia Company and it stems from personal experience.

During lockdown she was put on furlough from her job as a community education co-ordinator with a national charity. She became a full-time carer for her mother, who has dementia.



a woman sitting at a table with a laptop and smiling at the camera: Feyi's business was inspired by time spent looking after her mother


© Feyi
Feyi’s business was inspired by time spent looking after her mother

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How to Get Started With Facebook Business Manager

It is difficult to think about social media strategy today without thinking of Facebook.



a hand holding a cellphone: A woman holding a smartphone with graphics of comments, followers, and likes above it


© Getty Images
A woman holding a smartphone with graphics of comments, followers, and likes above it

Facebook marketing is big business and it looks set to grow further still, bearing in mind that Facebook owns both WhatsApp and Instagram.

As digital marketing becomes more complex, businesses need tools that make their lives a little simpler. Facebook Business Manager looks a little daunting at first, but it will have a positive impact on your advertising once you are up and running.

Below, we will break down the process into easy steps. But first, let’s take a look at what Facebook Business Manager is and the benefits it can provide.

Overview: What is Facebook Business Manager?

Facebook Business Manager houses all of Facebook’s advertising tools for businesses. From within this platform, you can manage your content, data,

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