Zohaib Hassan is the CEO/Founder of SnapWeb Services, an ROI driven, data-obsessed full-services digital marketing agency.
If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that was in a pre-pandemic world. The sudden, jarring shift to an audience more frequently online will leave behind many lasting effects on how businesses reach their target audience.
In a post-pandemic world, 56% of business leaders that utilize digital tools report that at least half of their sales occur online. While many businesses plan on decreasing spend, depending on the channel anywhere from 40-59% of large national brands intend to increase their ad spends across digital channels. That’s just the big guys.