What You Should Know Before Starting A Telehealth Business
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Partner, Director of Strategy & Insights at RUNNER Agency
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The calls began to trickle in around May this year. What started as a few leads here and there has grown into a steady stream of physicians and entrepreneurs looking to start telehealth businesses across many different specialties.
I began to notice some common themes around patient acquisition in these conversations. In many cases, there was a false expectation that the current groundswell of patient and industry enthusiasm was enough. What we could observe, as marketing experts, was increased competition, investment and exploration in a rapidly growing industry. Without an unlimited budget, the way to win in this climate is to market smarter.
So here are six key strategies I’d recommend for someone starting a new telehealth business.
1. Understand Your New Competition
Telehealth does level the playing field. If you’re a medical practice, you’re no longer competing against just