How this Australian Furniture Business Thrived During COVID-19

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The outbreak of COVID-19 pandemic earlier this year disrupted businesses across sectors. Six months later, many businesses have not only survived but some have even thrived. A case in point is video conferencing platform Zoom.

But what about the companies that weren’t fortunate enough to be in an essential industry? For these businesses, it all came down to strategy.

Australian furniture company Luxo Living is one such company. Like every other retail business, they were worried at the outbreak of the pandemic.

“I can remember that first weekend when the NSW premier told everyone to stay home. Our showroom was empty. It was eerie,” says CEO Winston Tu. “I knew we needed to do something if we were going to get through this.”

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