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© Photograph by Melody Timothee
Elisabete Miranda had to start over again when she moved to the U.S. from Brazil in 1994. She turned what she learned about translation into a business.
When Elisabete Miranda immigrated to the United States from Brazil in 1994, she learned how a life’s experience can get lost in translation. In Brazil, she’d been a respected serial entrepreneur and vice president of her local chamber of commerce. In the U.S., she felt like one more Latin American woman who didn’t speak the language. “When you move to another country, it’s like you become a stupid person,” she says with a laugh, recalling her first days in the States. “You have to suck it up and do what you need to do.”
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What Miranda needed to do, she believed,
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- Daniella Pierson launched Newsette when she was a 19-year-old sophomore at Boston University, after realizing there was an unmet need for an aggregated culture newsletter for young professional women.
- Now, Newsette has more than 500,000 subscribers and made $1.1 million in September through product placement with brands like Amazon and Michael Kors.
- Pierson said she owes Newsette’s early growth to marketing strategies that are common now, like brand ambassadors and audience-borrowing, but which were less popular in the newsletter ecosystem.
- Pierson has resisted the influence to expand Newsette beyond a newsletter, saying she “does not believe in the website model,” and credits that focus for Newsette’s success.
- Visit Business Insider’s homepage for more stories.
In 2015, when Daniella Pierson first hit “send” on the inaugural issue of Newsette, her newsletter catering to young professional women, she had a total readership of 11. The writing was riddled with typos, according to