Ideas in the Wild: How Alex Yastrebenetsky and Michael Loban Are Helping Instill Marketers with Decision-Making Confidence

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?

Alex Yastrebenetsky and Michael Loban wrote Crawl, Walk, Run to be the practical guide for navigating each stage of analytics maturity, taking readers step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in their marketing decisions. I recently caught up with Alex to learn what inspired him and Michael to write the book, along with his favorite idea he shares with readers in the book.

Published with permission from the author.

What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there?

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Why ‘Wild Card’ Directors Withheld Details of Craig Carton’s Sexual Abuse Until Mid-Documentary

HBO’s “Wild Card: The Downfall of a Radio Loudmouth” promised a revealing look at former WFAN morning radio personality Craig Carton. During the documentary, the former “Boomer and Carton” host — who was recently released from prison for his involvement in a multimillion-dollar ticket-resale pyramid scheme — said he was repeatedly sexually abused at a sleep-away camp as a child.

But “Wild Card” goes the teaser route with that bit of information, with Carton initially vaguely mentioning childhood “trauma” before going into detail a bit later in the feature-length film. The time between setup and payoff, if we may borrow terms generally used for far less serious matters, may make viewers feel like they may not get specifics — but boy, do they.

“That was a purposeful decision,” Marie McGovern, who co-directed and produced the doc with her StreetSmartVideo partner Martin Dunn, told TheWrap.

“For folks that might not know

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Ideas in the Wild: How Debbie King is Helping Business Owners Rethink Their Relationship with Their Business

For most business owners, there was a time they loved their business.

Some still do, but for many, the business feels like a trap. No matter what they try, their business can’t run without them and it doesn’t scale. It can be frustrating. Overwhelming. Exhausting.

But these business owners can’t just walk away. They’re committed to what they’ve created, have clients and staff they care about, and don’t want to work for someone else.

Debbie King knows what it’s like to feel trapped by a business you used to love. She felt that way for years before she made two fundamental shifts: she changed the way she thought about her business and the way she ran it. She wrote Loving Your Business to serve as a guide for other business owners who want to rethink their relationship with their business and reclaim their lives. Debbie shares how readers can leverage

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Ideas in the Wild: How Chad Willardson is Calling Out the Obstacles Blocking People’s Path to Financial Freedom

Every day people are bombarded by ideas that could derail their financial future. Bad advice, differing expert opinions, and sales pitches are everywhere. They’re faced with important money decisions that could either be very costly or really pay off in the long run.

Whether they personally have $100,000 or $100 million, they feel the burden and stress of making the best moves for their future despite a lot of uncertainty. How do they decide what to do with their money? Where do they turn for financial advice? What if they’ve been misled?

Chad Willardson wrote Stress-Free Money to show people how to overcome the seven obstacles standing between them and financial freedom. He exposes the risks, biases, and major mistakes that keep so many people from reaching their goals. I recently caught up with Chad to learn what inspired him to write the book and which idea he shares is

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