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This week in advertising: Media giants reorg, ad reviews pick up, and Disrupter Media’s departure from traditional media.
Disney and NBCUniversal made big leadership changes this week to adjust their business operations to the pandemic. A few thoughts about who the winners are of all this:
- The content. With its theme park and cinema businesses tanking, Disney had to double down on its streaming business that includes Disney Plus, Hulu and ESPN Plus. That puts the intellectual property that fuels it and the executives behind it center stage.
- Data and commerce. One of NBCU ad boss Linda Yaccarino’s new tasks