Google is renaming its bundle of productivity tools and adding more features, another effort to recruit corporate customers for the company’s cloud business.
The package of services that include Google’s email, documents and video chat are now called Google Workspace, the company announced Tuesday. It was known as G Suite, a name adopted in 2016.
Despite owning wildly popular free products, like Gmail, Google has frequently shifted the names and strategies for its productivity services, which compete with Microsoft Corp. and other enterprise software companies. Google’s latest effort is to merge its offerings more closely together. For instance, it recently integrated the video service, Meet, into Gmail. Now, Google is introducing a feature that lets people use Meet while collaborating on online documents.
“We have more opportunity to blend experiences,” Javier Soltero, the Google vice president leading the division, said on a call with reporters about the re-branding.