What Is Business Intelligence and How Does It Work?

by Analytics Insight

April 22, 2022

Let’s get to know about business intelligence and how it works go on and its processes.

Business intelligence (BI) is a combination of data mining, data tools, data infrastructure, and data visualization that aids businesses in achieving more goals through data-specific actions.

Data can be used to make changes, eradicate inefficiency and adapt to the market. Modern Business Intelligence gives importance to data analysis and distribution on trusted platforms. This helps boost business success by providing valuable insights. 

Business intelligence combines processes and data collection methods to boost performance. You will need suitable software to help collect and process this data. We suggest opting for a workforce management suite if you are running an online business. It will truly make your business intelligent and tech-savvy.


Business Intelligence Processes

Business Intelligence heavily relies on data processes that include the following:

Data Mining: Data is extracted or mined using company statistics and machine learning software. This helps deduce trends or patterns in a vast amount of data.

Data Reporting: The extracted data is analyzed and shared in the form of reports. This allows stakeholders and business owners to deduce meaningful information that can be used to improvise.

Benchmarking And Metrics: In this process, new data is compared to the old to see if goals have been met and whether specific benchmarks have been achieved. Custom dashboards are used in this stage.

Descriptive Analytics: The initial information obtained from data analysis is used to generate descriptive analytics.

Data Query: Specific questions are created first. Then, the answers to these queries are derived from the data that has been extracted.

Statistical Analysis: The results generated from descriptive analytics are further used to generate stats. Trends patterns, what made them occur, and their reasons are all deduced in this stage.

Data Visualization: Extracted data is converted to visual forms such as graphs, charts, histograms, and tables.

Visual Analysis: Data is analyzed thoroughly using visual forms and storytelling.

Data Preparation: The different types of data generated are used to extract measurements, dimensions, and other exact data required during data analysis.


Why Is Business Intelligence So Important?

Business intelligence can boost the success of any company or organization by allowing them to make data-driven decisions and setting attainable goals.

Data analysts can easily create competitor benchmarks, optimize performance and identify trends. It is also possible to compare company trends with market trends to see where the business lacks. This allows any organization to make more effective decisions and run its business smoothly.

Not only this, but smart business intelligence processes can also aid in hiring better employees, distributing the workforce, and getting better, realistic targets. Business intelligence can help a company with:

  • Generating income
  • Analyzing customer behavior patterns
  • Comparing company data to competitor data
  • Optimizing track performance
  • Ensuring smoother workflow
  • Setting goals and predicting achievements
  • Analyzing market trends
  • Identifying problems and failures


How Does Business Intelligence Work?

Business intelligence works on a simple principle. Every company or organization has a few targets and queries. To fulfill targets and provide answers to these queries, it is crucial to gather the correct data.

Once the data is collected, it needs to be analyzed to deduce patterns and trends to channel growth. This ultimately solves several problems the business may have been facing, helps create better goals, and provides answers to multiple queries to help optimize performance.


The Combination of Business Intelligence, Business Analytics, and Data Analytics

Business intelligence is a combination of data and business analytics. Both these and other processes work together to create the entire process. Business intelligence helps provide answers to multiple queries through data extraction and analysis. Data scientists use advanced statistics and prediction to deduce patterns and future growth.

Business analytics combines data mining, predictive analytics, statistics, and applied analytics. The data is used to answer queries, make fruitful changes, and boost company growth.


How Do Major Industries Utilize Business Intelligence?

Industries such as healthcare, education, information technology, and various others have adapted to using business intelligence. These sectors have realized that Business Intelligence can be used to improve operations and work towards success.

Most organizations have started using business intelligence for the following reasons:

  • It helps distinguish the operations of various company branches
  • Helps identify company trends
  • Allows the organization to deduce metrics/statistics and set better goals
  • Allows the organization to offer better facilities to clients
  • The company can set benchmarks to compare and see if performance is above or below average



There is no doubt that business intelligence will stay relevant due to advancements in machine learning, artificial intelligence, and IT. An increasing number of businesses are allowing employees to work from home. This calls for intelligent processes that can allow business owners to deduce patterns that can be used to improve the company.

Data visualization, answering queries, and setting benchmarks can help any business reach new heights. It is essential for almost any modern business to incorporate business intelligence processes into their system.

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